For Consumer Product Strategy Professionals

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	October 3, 2008 Online Radio and Webcasting Maximizing Revenue to Survive by Sonal Gandhi with David Card, Bailey Liackman

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Executive Summary

With royalties going through the roof, Webcasters have never been under greater pressure to increase revenue.

Key Questions

• Who listens to streaming music online?
• How can Webcasters make the most of the opportunities for monetization available to them?

This is an excerpt

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