Document Controls
For Financial Services Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
May 26, 2005 Online Research And Bank Product Application: The Online Tenure Effectby Ron Shevlin with Catherine Graeber, Peter Hult |
|
This is an excerpt
Executive Summary
As a consumer's online tenure increases, so does the likelihood that he or she will research and apply for financial products online. And as online tenure increases, consumers are more apt to research exclusively online. But long-tenured online consumers are no more likely to use the online channel to apply if they didn't research online.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
