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For eBusiness & Channel Strategy Professionals

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December 5, 2008

Online Retail Site Experience

Meeting Online Buyers' Needs via Site Search

by Patti Freeman Evans

with Cristina Bugnaru

This is an excerpt

Executive Summary

Search has become an inherent part of any consumer's online shopping experience, requiring retailers' special attention.

Key Questions

  • How well does the site search function of retailers' Web sites meet customers' purchase decision-making needs?
  • How can retailers improve their current site search standards?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Patti Freeman Evans

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, Marketing & Advertising, Interactive Marketing

Industry

Retail, Consumer Retail & CPG, Retail Marketing, Merchandising

Geography

Asia Pacific, Europe, North America