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	July 2, 2007 Online Retail Site Experience Driving Satisfaction and Sales Through Earlier Shipping Messaging in Purchase Process by Patti Freeman Evans with David Daniels, Amanda Guzman

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Executive Summary

Shipping represents a critical component of the online shopping experience, and is not simply a post-purchase afterthought—unlike its relative unimportance in-store.

Key Questions

• What value does shipping information have to online shoppers?
• How can online retailers drive sales through shipping information they present online?

This is an excerpt

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