For Retail Professionals

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	August 14, 2006 Online Shopping Habits Of The Price-Insensitive Finding And Marketing To Convenience-Driven And Luxury Consumers by Sucharita Mulpuru with Bradford J. Holmes, Sean Meyer, Jared Steinberg	Average: 8  (3 ratings)

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Executive Summary

Convenience-driven and luxury shoppers are two consumer segments that spend nearly one-third of the total online retail pie, a whopping amount greater than $60 billion. In addition to being big spenders, members of these two segments also exhibit characteristics that make them particularly desirable. They are frequent shoppers who buy from a variety of retailers, they often purchase gifts, they are influential within their communities, and best of all, they are critical to margin-focused managers because they are generally price-insensitive.

TABLE OF CONTENTS

• Heavy Online Spenders Tend To Be Less Price-Sensitive Than Average

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This is an excerpt

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