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	March 9, 2007 Online Sports Fans Retaining Local Audiences by Barry Parr with Amanda Guzman, Zia Daniell Wigder

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Executive Summary

Local media still dominate the market for news about local sports teams. But the online channel gives national media new advantages in covering local sports.

Key Questions

• How effectively have traditional media in local markets maintained their dominance of local sports news in the transition to online?
• How can sites attract and retain online sports fans?

This is an excerpt

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