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April 21, 2006 The Online Store Gets PhysicalNotes From The "JCPenney Experience" Hybrid Physical/Virtual Storeby Carrie Johnson, Nikki Baird, Tamara Mendelsohn, Sucharita Mulpuru with Brian Tesch |
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Executive Summary
J.C. Penney Company recently opened a temporary physical/virtual store, the JCPenney Experience, in New York's Times Square to showcase the JCPenney department store's "new look" brands and assortment and introduce customers to its eCommerce offering. While the JCPenney Experience was a significant effort toward bridging the cross-channel gap and executed parts of the multichannel equation well, certain components will need attention before future deployments of the temporary physical/virtual store, including the ability to walk out with merchandise.
This is an excerpt
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