For Interactive Marketing Professionals

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	October 28, 2009 Online Video Ad Creative Digital Studios, Crowdsourcing Vendors, And Video Contests Offer Marketers New Sources Of Creative Content by Nate Elliott with Michael Greene, Emily Bowen

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Executive Summary

As interactive marketers' use of online video advertising grows, more of them face the challenge of finding video ad creative. For many interactive marketers, this means simply repurposing TV spots; however, television creative isn't always appropriate for interactive marketing initiatives. Depending on their goals, marketers should source video creative from integrated digital studios, creative crowdsourcing, and video contests.

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