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	October 20, 2008 Online Video for Retail Assessing the Usefulness of Online Video Content for Retailers by Patti Freeman Evans with David Daniels, David Card, Cristina Bugnaru

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Executive Summary

During the past couple of years, video has become a prevalent visual feature on the sites of online retailers.

Key Questions

• What are the characteristics of online shoppers who find video content useful?
• How does online video content affect retailers?
• How can online retailers maximize their return on investment in online video?

This is an excerpt

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