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For eBusiness & Channel Strategy Professionals

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April 16, 2008

Online Video in Europe

Managing TV Audience Fragmentation

by Nick Thomas

with Mark Mulligan, Ian Fogg

Average:
9 
(1 rating)

This is an excerpt

Executive Summary

As online consumption of video grows, broadcasters in Europe must develop strategies for distributing their content across online and TV to ensure they continue to engage users in an increasingly fragmented media landscape.

TABLE OF CONTENTS

itemExecutive Summary

itemOnline Video Consumption Growing Rapidly

itemMultiple Online Outlets Will Fragment Growing Audience

itemBroadcasters Must Engage Online Video Viewers

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Television, Consumer Media & Entertainment, Consumer Technology, Digital Content

Geography

Asia Pacific, Europe, North America