For Consumer Product Strategy Professionals

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	October 29, 2007 Online Video Syndicator Hulu.com Overperforms At Beta Launch by James L. McQuivey, Ph.D. with Ellen Daley, Heidi Shey	Average: 9  (3 ratings)

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Executive Summary

Today Hulu.com, the NBC Universal and News Corp. online video joint venture, launched a private beta test that beats our expectations of what the company would achieve. It syndicates video, enables sharing, and does it all with top-notch content and a design flare reminiscent of Apple. If Hulu can keep expenses down, the company stands as a threat to competing online TV companies like Joost, as well as old-line cable companies and telco TV entrants.

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