Open Text's once exclusive focus on providing a broad enterprise content management (ECM) platform has now morphed into a strategic focus on ECM solutions — driven by the business need for compliance and productivity gains by managing content more effectively. This refined strategy puts Open Text in a much better position to leverage its comprehensive ECM portfolio — consisting of numerous highly competitive but individual components — to meet the content-centric needs of enterprises. Open Text's transactional content strategy focuses on image-enabling leading enterprise resource planning (ERP) and customer relationship management (CRM) solutions, helping make the vendor a Strong Performer in transactional content apps. In addition, Open Text has combined its document management and Web content management products with its team collaboration to support numerous apps — including employee training, contract management and engineering collaboration — making the vendor a Leader in business-content-centric apps. And without strong multichannel delivery support, Open Text can't compete with persuasive-content-centric app vendors such as FatWire, Interwoven, Tridion, and Vignette.
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