For Interactive Marketing Professionals

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	November 3, 2008 OpenSocial and Facebook Platforms Streamlining Widget Creation and Proliferation by Emily Riley with David Card

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Executive Summary

Google and Facebook both offer platforms that promise to allow developers to build widgets and applications that work across sites. In theory, marketers will be able to consolidate their creative efforts and achieve increased distribution, but obstacles remain prevalent.

Key Questions

• What is the current state of open social application platforms?
• How can marketers maximize the effectiveness of their applications across platforms?

This is an excerpt

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