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	November 7, 2008 Optimization of the Product Detail Page Aiding Consumers with Product Differentiation by Richard Gans with Patti Freeman Evans, Cristina Bugnaru

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Executive Summary

As consumers attempt to differentiate among the myriad of available products, retailers are missing sales opportunities by not optimizing the content and features of the product detail page.

Key Questions

• What are the key criteria for evaluating the effectiveness of the product detail page?
• How do retailers perform regarding key criteria?

This is an excerpt

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