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For Consumer Product Strategy Professionals

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May 9, 2008

Optimized Devices

The Role of Niche Devices in a World of Convergence

by Michael Gartenberg

This is an excerpt

Executive Summary

Vendors are increasingly adding more functionality to their devices, raising questions of consumer use models.

Key Questions

  • How has the PC penetrated the digital home?
  • What mobile functions are consumers most interested in?
  • How can vendors increase device functionality and create value for consumers without losing core use models?

This is an excerpt

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