with Eric G. Brown, Ian Schuler, Emily Van Metre, Robert Muhlhausen
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Executive Summary
Siebel synonymies CRM and its market leadership, loyal customer base, and strong partnerships brought customers to the Universal Customer Master (UCM) product. As part of Oracle, Oracle-Siebel UCM continues to deliver solid capabilities, improved performance, and unique success in a multitude of verticals. Strong internationalization and localization support complement Oracle's global reach. While the product is built on Siebel's technology stack, a planned move to Fusion Middleware will take UCM into the J2EE world. Subsequently, Oracle-Siebel is now a Leader in the Q4 2006 Forrester Wave evaluation of customer hubs. The solution remains best-suited for service industries with global requirements and also Siebel CRM customers.
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