For Business Process Professionals

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	June 26, 2008 Oracle List Prices Shift: Don't Panic by R "Ray" Wang with Sharyn Leaver, Meghan Donnelly

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Executive Summary

Recent changes to Oracle's pricing may appear to be a simple price increase, but upon closer examination, factors such as dollar devaluation, renewed competition from SAP, and market assertiveness appear to play a bigger role in Oracle's pricing strategy. Forrester recommends that clients continue to focus on actual price paid instead of discount achieved and leverage the enterprise software licensee bill of rights (LBoR) as a guide to software selection and negotiation.

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