For organizations with strong strategic ties to Oracle for business applications, content, and business intelligence, the Oracle WebCenter product suite has emerged as a contender in an Information Workplace market previously dominated by IBM and Microsoft. On July 1, Oracle announced the 11g release of its middleware stack, including an ambitious set of products that will change the game in portals, content, collaboration, and Social Computing for dedicated Oracle shops. Oracle WebCenter's role as a next-generation native interface for Oracle's business applications also has transformative possibilities. Oracle customers will welcome the newfound clarity behind Oracle's WebCenter strategy, and Oracle's ambition in tackling thorny integration problems with competing products requires the attention of information and knowledge management (I&KM) professionals in even the most devout IBM and Microsoft shops.
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