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	April 6, 2007 (updated April 13, 2007) Oracle's E-Business Suite CRM Is A Strong Performer In The PRM Tools Market The Forrester Wave™ Vendor Summary, Q2 2007 by William Band with Sharyn Leaver, Liz Herbert, Ian Schuler, Mary Ann Rogan

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Executive Summary

Oracle's E-Business Suite (EBS) CRM, a comprehensive enterprise application suite, includes a broad range of customer relationship management (CRM) capabilities. Oracle is investing heavily in a next-generation product strategy, Fusion Applications, to fully modernize its technology architecture. The product offers strong functionality to support the full breadth of partner relationship management (PRM) capabilities: partner setup and configuration, collateral management, partner management, partner program management, sales management, partner training, and partner analysis. The product also supports the breadth of typically required functionality for B2B eCommerce, such as catalog and content management, eMarketing, and quote and order management. Like other large-scale CRM enterprise applications, solution complexity, high cost, and lengthy implementation schedules are drawbacks. EBS CRM is best suited for buyers committed to Oracle for platform and applications and that need comprehensive multinational capabilities.

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