For eBusiness & Channel Strategy Professionals

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	July 26, 2010 Organizing For eBusiness — A Financial Services Perspective The Dual Nature Of eBusiness Requires A Multidimensional Organizational Structure by Brad Strothkamp with Carrie Johnson, Brendan McGowan	Average: 5  (3 ratings)

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Executive Summary

Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary source of frustration for executives when choosing the right structure. To select and implement the best organizational structure, eBusiness executives must first determine the maturity of eBusiness throughout the organization. Armed with this information, they can make better decisions on key organizational areas including customer intelligence, marketing and sales, operations, and Web design and delivery.

TABLE OF CONTENTS

• eBusiness Organizations Serve Two Masters: The Channel And The Overall Firm
• Successful eBusiness Organizations Work On Two Levels
• Three eBusiness Organizational Structure Archetypes Currently Exist

RECOMMENDATIONS

• Getting The Organizational Structure Right Is Just The Beginning
• Supplemental Material
• Related Research Documents

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