Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
November 4, 2009 Outlook For European Online Christmas Sales, 2009A Bright Spot In An Otherwise Uninspiring Retail Marketplaceby Patti Freeman Evans, Lauriane Camus with Kate van Geldern |
|
This is an excerpt
Executive Summary
This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal finances. Even so, convenience, choice, and low prices will continue to attract new shoppers to the Web and drive sales.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
