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December 9, 2008 Outlook For UK Online Christmas Sales, 2008The Recession Means Online Retailers Face A Challenging Christmasby Victoria Bracewell Lewis, Lauriane Camus with Benjamin Ensor, Joost van Kruijsdijk |
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This is an excerpt
Executive Summary
Britain is facing the worst economic downturn in 60 years, and the outlook is bleak for many consumers and retailers in the crucial run-up to Christmas. Most UK Net users are worried about the state of the economy, rising costs of living, and their own personal finances. Even so, most plan to spend the same amount as last year for Christmas and in the next 12 months online and offline. Convenience, choice, and low prices will continue to attract new shoppers to the Web.
TABLE OF CONTENTS
- The Economy Will Dampen Consumer Spending But Will Not Spoil Christmas
- Customers Will Buy Less Overall But Will Spend More Online
- Supplemental Material
- Related Research Documents
This is an excerpt
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