For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 21, 2008 Outlook For US Online Holiday Sales, 2008 Economic Woes Promise A Challenging Holiday Season For Web Retailers by Sucharita Mulpuru with Carrie Johnson, Peter Hult

This is an excerpt

Executive Summary

Forrester expects online retail sales to reach $44 billion during the months of November and December 2008, a 12% lift over the previous year and the slowest growth to date. This year's weakened growth is indicative of macroeconomic factors catching up with formerly resilient Web buyers. While consumers remain pessimistic about the health of the US economy, online shopping drivers of convenience, selection, and perceived value will continue to attract buyers to the Web this holiday season.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.