For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 21, 2006 Outrider Takes A Services Approach To Search Marketing The Forrester Wave™ Vendor Summary, Q4 2006 by Shar VanBoskirk with Charlene Li, Tenley McHarg

This is an excerpt

Executive Summary

Outrider finishes as the only Contender in Forrester's Wave of search marketing agencies. Its services approach — which leverages third-party technologies — provides customized solutions for clients seeking a non-technology-driven agency. The vendor has a large account management team, a global presence, and access to extended services through its sister WPP agencies. But its planning, click fraud monitoring, enterprise bid management, and reporting are less automated and less dynamic than those of competitors, making it a better fit for firms without popular keywords — like search newcomers with few terms or marketers with limited competition in the search marketing space.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.