For Vendor Strategy Professionals

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	July 5, 2007 Outsourcing Providers Need A Strategy Rethink To Address Buyers' Shift To Multisourcing by Andrew Parker with Pascal Matzke, Caroline Roeleveld-Hoekendijk	Average: 9  (3 ratings)

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Executive Summary

As outsourcing buyers turn away from the megadeal, new buying approaches are taking hold in global outsourcing markets. Forrester's EMEA outsourcing deals survey provides a clear insight into the emerging buying trends in the region and shows the increased focus on multisourcing — the use of multiple outsourcing providers in specific areas of service delivery. In response to this market shift, strategy professionals at outsourcing providers must help to shape up a new set of sales, marketing, and delivery tactics that will enable their firms to capture and sustain profitable business under today's changed market conditions.

TABLE OF CONTENTS

• Enterprise Outsourcing Buyers Have Changed Their Habits
• Strategists Must Better Understand And Respond To Buyers' Shifting Needs

WHAT IT MEANS

• Influential Strategists Will Distinguish Multisourcing's Winners
• Related Research Documents

This is an excerpt

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