Overcoming Recessionary Challenges by Restructuring PPC Campaigns - Forrester Research

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For Interactive Marketing Professionals

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	December 3, 2008 Overcoming Recessionary Challenges by Restructuring PPC Campaigns by Evan J. Andrews

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Executive Summary

Participants include one of the largest banking and financial services organizations in the world and IMPAQT, a leading search marketing agency.

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RESEARCH CATEGORIES

Technology

Economy, Recession, Marketing & Advertising, Interactive Marketing

Industry

Financial Services, Retail Credit, Consumer Financial Services

Geography

Asia Pacific, Europe, North America

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