For Consumer Technology Professionals

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	November 2, 2005 Paid-For Content Needs More Flexibility by Rebecca Jennings with Jaap Favier, Manuela Neurauter

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Executive Summary

Paid-for online content still only attracts 16% of UK online consumers. As increasing numbers of content providers attempt to attract online Europeans to pay for digital content, consumers will shy away unless they can choose their payment method, move the content around their own devices once they've bought it, and find comfort in simple help offerings and no-questions-asked returns.

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