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September 24, 2007 Payment Preferences OnlineAnalyzing Payment Ownership, Preference, and Spending Patterns Beyond Credit Cardsby Edward Kountz with Joe Laszlo, Amanda Guzman |
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Executive Summary
Understanding the typical characteristics of payment product users is essential to maximizing use as well as tailoring features and marketing.
Key Questions
- Which types of online users own various payment products?
- Which payment products have the highest rate of preference (i.e., the propensity to turn to the product first on a recurring basis) for online purchases?
- Which payment product owners spent the greatest amount of money online during the past three months?
This is an excerpt
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