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For Consumer Product Strategy Professionals
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March 24, 2008 PC-Based CommunicationsEvaluating Opportunities for Voice and Video Serviceswith Julie A. Ask |
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Executive Summary
Increased broadband adoption has given consumers improved access to free PC-based voice and video communications.
Key Questions
- How prolific are instant messaging (IM) clients on consumers' PCs?
- Which nontraditional PC-based communication services are being embraced by consumers, and which brands are market leaders?
- To what extent will PC-based voice and video communications emerge as substitutes for paid wireline or wireless voice calling?
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