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For Consumer Product Strategy Professionals
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August 9, 2007 PC GamesMixed Trends in Online Casual Games in the Face of Competitive Threatsby Michael Gartenberg with Jay Horwitz |
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Executive Summary
The PC has long been an important game platform, and the primary locus of innovation and testing for new product strategies. The PC has, however, become the platform of last resort as dedicated system suppliers have successfully attracted customers with a high willingness to pay for games.
Key Questions
- How do landscape changes in TV-based consoles affect PC game stakeholders?
- What strategic advantages do PC game stakeholders have over other platforms?
- How can cross-platform strategies help both PC and console stakeholders?
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