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	March 22, 2004 The PC Market War Heats Up PC Vendor Update For Q1 2004 by Simon Yates with David Friedlander, Stephan Wenninger

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Executive Summary

PC vendors have high hopes for the 2004/2005 PC refresh cycle. Dell, HP, and IBM dominate the enterprise desktop and notebook markets, but fierce competition for market share is driving down prices on powerful new PCs. In 2003, aggressive pricing strategies from Dell, HP, and IBM pushed smaller competitors like Toshiba out of contention for enterprise deals. This pricing environment creates a significant opportunity for enterprises willing to bundle desktop, workstation, and notebook orders into a single bid with one vendor. By 2006, Intel's position in the processor market will be challenged by AMD's lower cost Athlon, which will be available on more mainstream systems. In 2007, alternatives to the Wintel platform — such as blade PCs and Linux desktops — will finally have a chance to gain some traction.

TABLE OF CONTENTS

• The PC Market Share Wars Continue
• Dell, HP, And IBM Battle It Out For Enterprise Deals
• Short-Term Trends In The Enterprise PC Market
• The Arrival Of Longhorn Will Create A Fork In The Road

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