For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
April 20, 2010 Peer Influence Analysis Mass Influencers Are The Key To Achieving Scale In Social Media Marketing by Augie Ray, Josh Bernoff with Jennifer Wise	Average: 8  (12 ratings)

This is an excerpt

Executive Summary

For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online impressions on each other regarding products and services — more than one-fourth the number of impressions advertisers make. Furthermore, 16% of the online consumers generate 80% of these impressions. These numbers come from Peer Influence Analysis, our new model to help marketers quantify reach and connect efficiently with the Mass Influencers for their products and services. Based on this analysis, marketers can develop programs that draw in, engage, and unleash the power of influence in social applications.

TABLE OF CONTENTS

• Can You Treat Social Media As A Mass Medium?
• Who Are Mass Influencers?
• Peer Influence Analysis By Industry: Consumer Electronics

RECOMMENDATIONS

• Energize Mass Influencers With Precision

HOW FORRESTER CAN HELP

• Peer Influence Analysis In Action
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.