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For Interactive Marketing Professionals
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February 17, 2009 Persuasive Consumers Are Socially Connectedby Josh Bernoff with Cynthia N. Pflaum, Emily Bowen, Angie Polanco |
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Executive Summary
Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To energize persuasive customers, marketers should listen and respond to their feedback, give them content to pass around, and appoint them as product ambassadors.
This is an excerpt
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