For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 19, 2009 Phone-Based Navigation Ticks Up by Charles S. Golvin with J.P. Gownder, Laura Wiramihardja

This is an excerpt

Executive Summary

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions grew at a more rapid rate than either standalone navigation devices or those built into cars. Gen Y is the most rapidly growing segment for navigation overall, and this youngest group of adults shows the greatest affinity for the phone-based solution.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.