For Vendor Strategy Professionals

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	October 26, 2009 A Picture Is Worth 1,000 Words: Business Video Growth Improved Communications And Collaboration Drive Interest In Business Video by Henry Dewing with Ellen Daley, Madiha Ashour, Reedwan Iqbal

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Executive Summary

Forrester's recent Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 asking businesses about their video use found that all types of video solutions were of interest — from video surveillance to IP video streaming to immersive videoconferencing. Our conversations with our clients point to specific business value that video can deliver. Vendors that harness the technical elements required to deliver business-focused solutions leveraging the clear communications capabilities of video will win over vendors that rely on a purely technical message.

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