For eBusiness & Channel Strategy Professionals

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	September 29, 2008 How To Pitch eCommerce Replatforming Preparing And Selling Your eCommerce Platform Overhaul Project by Brian K. Walker with Carrie Johnson, Brendan McGowan	Average: 10  (1 rating)

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Executive Summary

For many organizations, the decision to invest in a new eCommerce platform is largely emotional. Often, during the decision-making process, the pre-game favorite is given preferential treatment, risks are downplayed, and the benefits of the new reality are hyped in an overly aggressive way — starting the day the new platform launches. By building a solid business case based on quantifiable metrics with realistic upsides, eBusiness leaders can set reasonable expectations, manage channel skeptics, and educate the management team, all while gaining the critical support needed for this key investment.

TABLE OF CONTENTS

• The Time To Pitch Your Project Is Now
• How To Build A Solid eCommerce Business Case
• Practice Makes Perfect: Preparing For That Winning Pitch

RECOMMENDATIONS

• Engage Your Organization In Justifying The Investment
• Related Research Documents

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