For Analyst Relations Professionals

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	March 5, 2007 Planning Great Analyst Days A Planning Tool For Events Attended By Industry Analysts by Kevin Lucas with Thomas Mendel, Ph.D., Malcolm Ramsay	Average: 8  (9 ratings)

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Executive Summary

While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst relations (AR) skills that they demand. AR must nonetheless embark on such projects with a plan that identifies tasks, deliverables, participants, and dates that are specific to the organization of analyst days, combining this information into a tool that will drive timely delivery against milestones and ultimately the event as a whole. Such a plan can be constructed from scratch; alternatively, a detailed, modifiable template is available from www.forrester.com.

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