Document Controls
For Customer Experience Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
January 22, 2007 Plans' PHRs Must Overcome Member AnxietyWhy Non-Users Of Plan-Hosted Personal Health Records Aren't Onboardwith Harley Manning, Julie Snyder, Caroline L. Carney |
|
This is an excerpt
Executive Summary
Customer experience executives at leading health plans like Aetna, Kaiser Permanente, and United HealthCare are rolling out personal health records (PHRs) in hopes of enabling disease and wellness management programs that improve both member and plan sponsor loyalty, and keep medical costs in check. But many members are dragging their feet, unconvinced of the safety and value. Health plan customer experience executives must address members' privacy and security concerns as well as provide incentives to use well-designed tools to drive adoption.
This is an excerpt
Buy Risk-Free
Price: US $199
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
