For Consumer Technology Professionals

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	May 8, 2006 Plasma Or LCD HDTVs? Consumers Don't Know The TV Industry Needs To Step Up And Educate Consumers by Ted Schadler with Sally M. Cohen	Average: 9  (1 rating)

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Executive Summary

Many consumers express a desire for flat-panel, HD-capable, surround-sound TVs, but many more don't know what features they want in their next TV set. Still, most are sure that quality of the display and durability of the TV set matter above all else and that cost is more important than brand. TV manufacturers, retailers, and cable and satellite operators need to educate consumers about HD and display technology to quell the confusion and boost HDTV set and programming sales.

TABLE OF CONTENTS

• Consumers Want Flat, Bright, And Cheap HDTVs
• How To Target The Next HDTV Buyer

RECOMMENDATIONS

• The TV Industry Should Unite Around HDTV Consumer Education
• Related Research Documents

This is an excerpt

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