For Information & Knowledge Management Professionals

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	October 11, 2007 Podcasting: 10 Things You Should Know by Claire Schooley with Connie Moore, Shelby Semmes

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Executive Summary

Podcasting is a real boon for internal corporate communications, marketing initiatives, and informal learning modules targeted at customers and employees alike. A well-produced 10-minute podcast presents very specific information pertinent to the targeted audience that's easily consumed in an MP3 format. Podcasts will not replace more formal communications but will augment more lengthy types of communications while also providing a resource for updates that are short, informative, and engaging. When done well, podcasts can be an attention-grabbing and memorable way to communicate important messages.

TABLE OF CONTENTS

• Podcasting Provides New Ways To Reach Employees And Customers

RECOMMENDATIONS

• Make Podcasts Part Of Your Communication, Learning, And Marketing Tools
• Supplemental Material
• Related Research Documents

This is an excerpt