Document Controls
For Marketing & Advertising Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
July 5, 2005 Podcasting For MarketersHow Marketers Can Harness This Emerging Mediumby Fiona McDonnell with Ted Schadler, Jaap Favier, Manuela Neurauter |
|
This is an excerpt
Executive Summary
Podcasting, the latest addition to on-demand media, has attracted the attention of both tech-savvy young early adopters and innovative brands seeking to create some buzz while the phenomenon is still new. As both consumers and organizations begin to create podcasts, the market will segment based on content. Successful brands will provide engaging, relevant, valuable content along with a simplified user experience.
TABLE OF CONTENTS
- Consumers Have The Tools And Appetite For Podcasting
- Podcasting Is Still New — But Some Companies Recognize Opportunity
- Podcasting Offers More Than Radio — It Brings Brands A Captive, Niche Audience
- Making The Right Choice For Your Brand
RECOMMENDATIONS
- Taking The Podcast To Market
WHAT IT MEANS
- Audio Is Just The Start
- Supplemental Material
- Related Research Documents
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
