For Interactive Marketing Professionals

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	March 28, 2006 Podcasting Hits The Charts by Charlene Li with Ted Schadler, Remy Fiorentino, Tenley McHarg

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Executive Summary

Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers.

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