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	February 25, 2008 Political Communication Mobilizing Online Voters by Barry Parr with David Card, Bailey Liackman

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Executive Summary

The 2008 presidential primary season is now in full swing, and later in the year, the parties' chosen candidates will face off for the presidency. Online media are key elements in all the presidential campaigns, but everyone is still trying to understand how to use them.

Key Questions

• Where are voters getting their information about the presidential campaign?
• How do traditional and online media compare as sources of campaign information?
• What actions are voters taking to support their favorite candidates online?

This is an excerpt

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