For Consumer Product Strategy Professionals

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	April 23, 2009 Portable TV, Not Mobile TV Service Providers Should Brand And Sell Their Own Portable TV Devices by Laurence Meyer with J.P. Gownder, Abe Garon, Dan Wilkos

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Executive Summary

With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being questioned. At the same time, the range of Internet-enabled handheld devices has broadened considerably recently, and the success of the iPod touch suggests that it may now be the right time for TV service providers to launch their own handheld-based portable TV services. In fact, consumer surveys and mobile TV trials suggest that TV content portability matters more to consumers than mobility.

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