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	December 12, 2008 Portalization and Polarization Understanding the Evolution of European Social Networking by Nick Thomas with David Card, Mark Mulligan, Emily Riley, Nate Elliott

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Executive Summary

Social networking sites grew rapidly between 2006 and 2007, but as the sector matures, growth has begun to slow. Without increased focus on retaining users who are looking elsewhere online, user fatigue may become a significant problem for the networks.

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