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	December 12, 2007 The POST Method: Lessons On How To Share Your Brand Insights From Forrester's Consumer Marketing Forum EMEA 2007 by Rebecca Jennings with Jaap Favier, Christine Spivey Overby	Average: 5  (2 ratings)

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Executive Summary

Presenters at Forrester's Consumer Marketing Forum EMEA 2007 showed how they based their successful social media campaigns on the POST method — people, objectives, strategy, technology. Innovative marketers like Bang & Olufsen and Renault also shared the lessons they had learned in social marketing execution: Any brand can and should get involved in social media, marketers should measure and track success from the get-go, and they should use traditional ROI metrics to get budgets.

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