For Customer Intelligence Professionals

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	March 11, 2008 Practical Analytics Rightsizing Data Use by John Lovett with David Daniels

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Executive Summary

Site operators have options for measuring online initiatives ranging from enterprise analytics solutions to analytics tools embedded within applications. Data reconciliation is often unfeasible and frequently fuels incorrect assumptions and misguided strategies.

Key Questions

• What type of Web analytics tool will become most prevalent during the next 12 months?
• Which factors could motivate site operators to use conflicting analytics tools?
• How can site operators leverage best practices and maintain consistency of reporting?

This is an excerpt

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