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	June 10, 2009 The Practicalities Of European Social Media Marketing How European Marketers Should Use Social Media To Reach Consumers by Rebecca Jennings with Josh Bernoff, Jennifer Wise	Average: 9  (3 ratings)

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Executive Summary

As European marketers look to ramp up their social media spend, a few innovators are providing some best practices for how to use social media for a variety of objectives. A number of key learnings are already emerging, for example, that the use of multiple social media channels simultaneously can lead to positive synergies and that metrics don't have to be perfect to be insightful and shouldn't provide a barrier to working with social media. The immaturity of some European markets relative to the US market also means that there remains more scope for experimentation and thought leadership in the European market.

TABLE OF CONTENTS

• European Marketers Ramp Up Their Social Media Investments

RECOMMENDATIONS

• European Marketers Must Realize That The Time To Experiment Is Now
• Supplemental Material
• Related Research Documents

This is an excerpt

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