For Analyst Relations Professionals

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	June 10, 2009 Pragmatic Examples Of KPI Construction Within Industry Analyst Relations by Kevin Lucas with Eric G. Brown, Robert Muhlhausen	Average: 10  (4 ratings)

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Executive Summary

Analyst relations (AR) managers have neither the time nor the inclination to grasp the finer points of departmental performance methodologies; yet, they still have to prove to executives that they're performing well and, better still, delivering business value. The fastest shortcut — copying someone else's metrics — is fraught with danger because no two AR teams work for vendors that face the same business challenges or opportunities. But we can use such examples to see how AR managers derive a measurement regime from a vendor's business goals and to see what flexibility exists to accommodate any methodologies imposed from above.

TABLE OF CONTENTS

• Ambiguous Terminology Complicates AR Performance Management
• Learn From Examples
• Focus On Business Value Delivered, Not Measurement Terminology
• Related Research Documents

This is an excerpt

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