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December 23, 2008 Predictions 2009: Economic Trends Will Set The Tone For Technology Marketersby Emily Van Metre, Jennifer Belissent, Ph.D., Laura Ramos, Frank E. Gillett with Eric G. Brown, G. Oliver Young, Christopher Mines, Michele Pelino, Christina Lee |
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Executive Summary
2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product offerings, and reach out to new and promising market segments. Here are Forrester's predictions of what technology marketers will do in 2009.
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